Certified Benchmarking Professional


The Benchmarking Professional Certification is an accreditation that endorses you both for your knowledge in improving performance through best practices and skills in implementing benchmarking strategies in your own organization.
The certification is the result of a complex, thus streamlined process, and involves evaluating and comparing processes, helping you find gaps or limitations in the performance of your organization, understand the steps of widely used benchmarking procedures as well as set new standards to improve business execution.

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Benchmarking as a requirement for top managers

According to recent studies, candidates for manager positions in Japan are required to have benchmarking skills.

International recognition

Obtain a premium recognition, granted by The KPI Institute, for your ability to monitor and improve your benchmarking skills in a standardized and effective manner.

Over 1000 professionals certified by The KPI Institute

Join the 1000+ professionals who have been acknowledged so far by The KPI Institute for their performance improvement expertise!

Competitive edge

Achieve a deep understanding of your organization’s current and future directions, by establishing a baseline from which to measure its improvements.

Our expertise in numbers

Benefit from The KPI Institute’s expertise, gained by delivering training courses to more than 3,400 professionals from 40 countries!

Boost performance

Improve your organization’s performance, by determining its strengths and weaknesses in comparison to its competitors as well as incorporating best practices from best-in-class companies.


The training course provides the pillars, tools and resources required in order to compare an organization’s performance against industry competitors, noting strengths, weaknesses, and different ways of executing projects. To ensure a smooth learning experience we offer you toolkits, templates, case studies, good practice examples from some of the most successful organizations worldwide, as well as thought-provoking exercises. You will also receive access to the smartKPIs.com premium content- the world’s largest database of documented KPIs.

Certified Benchmarking Professional
Module What you’ll learn

1. Understanding the benchmarking concept and its advantages

  • About the benchmarking concept;
  • The importance and use of benchmarking;
  • Benchmarking types;

2. Becoming familiar with the general methodology

  • What is being benchmarked?
  • Against what is an organization benchmarked?
  • How is benchmarking used?

3. Generating a benchmarking plan

  • Design the preparation phase;
  • Establish the comparison phase;
  • Steps to follow in the analysis phase;

4. Understanding data collection and analysis

  • Identify data sources;
  • Analyze data.

5. Improving perfomance

  • Generate value from the information gathered;
  • Improve your organization’s performance;
  • Monitor the organization’s performance.


The Benchmarking Infographic offers valuable insights by comprising key elements such as steps to follow in the benchmarking process, challenges for data collection as well as the main steps for data analysis. This visual representation is structured in an easy to follow way and is designed to help you identify accurate information and get an overview on the main pillars of the benchmarking process.

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View our course agenda, dates, locations and pricing options, by visiting the course certification page.


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